A single diagnostic scoring commercial, technology and customer strategy — and the level of alignment between them.
Most operators run commercial, technology and customer strategy as three separate decisions. They’re not — a technology choice determines what marketing can act on, and a pricing decision determines what the platform has to do in real time.
Often the client doesn’t yet know where the root cause sits, or what success actually looks like. So Syntrii built the diagnostic as an optional first step: a fast way to test the level of alignment between the three lenses before committing to anything further.
Syntrii advisors interview stakeholders across the functions in scope — operator, technology and marketing — grounding the assessment in how the business actually runs, not how the org chart says it should.
The client’s own team scores the same standard, independently — capturing where they believe they stand today, with both quantitative and qualitative feedback.
Syntrii scores the same value driver trees independently — the same rigour applied in a detailed strategic review of an integrated resort or gaming operation.
A single composite score and all functional scores in scope; every sub-lever ranked into one prioritised roadmap of quick wins and strategic initiatives, with suggested actions to achieve alignment across all functions.
Steps 02 and 03 assess the same value driver trees against the same standard — once by the client, once by Syntrii, independently. The gap between the two scores is itself a finding. Where a business believes it is stronger than the evidence supports, that is where value is leaking unnoticed; where it is harder on itself than the evidence warrants, there is usually capability already in place that is not being used.
Plus the individual functional scores for every lens in scope, on a standard that can be re-run later to show movement.
Not a heat map with no next step — each sub-lever placed in order of what it is costing you now.
Quick wins separated from strategic initiatives, with the suggested actions to bring the functions into alignment.
Every lens is scored independently against the same value driver trees, then read against the client’s own self-assessment. The gap between the two is the finding — it locates where the operating assumption and the operating reality have come apart, and ranks what that is costing now.




The diagnostic starts with a conversation about which functions belong in scope. No commitment beyond that.